The annual National Gardening Survey finds the proportion of older gardeners is holding steady (35%) but younger households reached an all-time high in gardening participation. “From small beginnings with a succulent here and a houseplant there, the under 35s are now truly engaged in the full range of gardening activities.” says industry analyst Ian Baldwin, who participated in the survey.
Overall, American gardeners reported spending a record $47.8 billion on lawn and garden retail sales, the highest ever, with a record average household spend of $503 – up nearly $100 over the previous year.
Container gardening and landscaping set new highs in gardening sales, too. “More and more consumers are choosing not to dig holes in their leisure times. If they have the finances, they are investing in raised beds,” says Baldwin.
Indoor gardening is also making a big comeback with 30% of all households buying at least one houseplant. Baldwin says it harkens back to the ‘70’s and ‘80s, “when no home was complete without various sizes and shapes of non-flowering plants in pots or macramé hangers acting as cheap room dividers.”