Echinacea purpurea aka Purple Coneflower

Perennial, loves sun, doesn’t mind occasional dry spells, benefits from dead heading and dividing clumps every 3 years or so.

Native to North America, there are about 9 species in this genus. It’s been a garden favorite as far back as the early 1900s where it is often referred to as the ‘dull pink coneflower’

It is a strongly recommended addition to bee and butterfly gardens and said to be deer resistant