Rudbeckia hirta aka Black Eyed Susan

Not surprisingly this is in the sunflower branch of the family tree and North American native.

It loves lots of sun, tolerate occasional dry spells and are easily grown from seed or pick up a flat of the plants and plant them.

They are perennials, divide them every few years to keep them flowering.

Dead heading the plants ( cut off spent flowers before they go to seed ) will prolong the blooming cycle.

Used in traditional medicine, not all the parts are edible. ( Don’t try it at home ) There are many references to it as a kitchen garden plant as far back as the early 1800s. The older mentions all reference the orange center, not all the newer varieties still have the orange center.